Reel to real.

IT’S REAL is a romantic combination of analogue ritual and digital convenience — a cassette player, Bluetooth speaker, and music transmitter in one beautifully deconstructed object.

Play digital music the same way you play physical tapes. Watch the reels turn. Feel the mechanics move. IT’S REAL transforms everyday listening into a visible, tactile experience.

Why You’ll Love It

3-Way Listening Experience

1. Bluetooth Speaker Mode
Insert the REAL TAPE Bluetooth transmitter, connect your phone, and play digital music through the built-in stereo speakers — as if it were a real cassette.

2. REAL TAPE for Any Cassette Player
Use the REAL TAPE with other cassette players, boomboxes, or even vintage car audio systems to instantly turn them into Bluetooth speakers.

3. Classic Cassette Player Mode
Play your own cassette tapes vertically — turning each tape into a living display and sound object.
 

Transparent Vertical Display
A clear top cover reveals the rotating tape, clockwork, and motor in motion. Designed to celebrate the beauty of mechanical movement and physical music.
 

Rich Stereo Sound with Subwoofer
Built-in dual speakers and vibration membrane deliver warm, natural sound in a compact footprint.
 

Compact, Stable Desktop Design
Inspired by traditional desktop cassette recorders for improved stability and durability — designed to live beautifully in any space.
 

REAL TAPE Bluetooth Transmitter
Cassette-shaped Bluetooth 5.0 transmitter with rotating gears — blending nostalgic form with modern wireless function.
 

What’s Included

• IT’S REAL Cassette Player

• REAL TAPE Bluetooth 5.0 Music Transmitter

• User Manual
   

Specifications

IT’S REAL Cassette Player

• Stereo cassette player (Play / FF / RW / Stop / Pause)

• Built-in speakers: 5W × 2 + subwoofer vibration membrane

• 3.5mm audio output

• Auto stop function

• Rotary volume control

• Power: 4 × AA batteries (not included) or USB-C power

• Weight: 713g (without batteries)

• Size: 118 × 135 × 130 mm
   

REAL TAPE Bluetooth Transmitter

• Bluetooth 5.0 receiver

• Stereo output

• USB-C charging

• Built-in lithium battery (87mAh)

• Weight: 33.6g

• Size: 102 × 64 × 12 mm